In Search of Social Acceptance: Self-Reported Academic Behaviors and Social Desirability in the Business Area

Authors

DOI:

https://doi.org/10.14392/asaa.2023160205

Keywords:

Academic behavior, Social desirability, Academic citizen behavior, Counterproductive academic behavior, Business area

Abstract

Objective: The research aimed at analyzing the association between self-reported academic behaviors and the social desirability of postgraduate master’s and doctoral students in the business area. Academic behaviors are positive or negative attitudes performed by students, while social desirability represents those who seek to build a socially accepted image, but that does not match reality.

Method: For data collection, an online survey was carried out with postgraduate master's and doctoral students linked to Brazilian courses in the business area, obtaining 1,816 valid participations that were analyzed using the Mann-Whitney test and Spearman Correlation.

Results: The results found indicate that there is a positive association between academic citizenship behaviors and social desirability and a negative association between counterproductive academic behaviors and social desirability.

Contributions: Stimulating a culture anchored in socially accepted norms of conduct can prove to be effective in directing student behavior, as fostering students' social desirability can encourage them to minimize counterproductive academic behavior and maximize academic citizen behavior. These behaviors are responsible for shaping the Higher Education environment, being able to influence the development of scientific research and the context in which future teachers are formed.

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Author Biographies

Alison Martins Meurer, Universidade Federal do Paraná

Doutorando em Contabilidade pelo Programa de Pós-Graduação em Contabilidade da Universidade Federal do Paraná - UFPR

Mestre em Contabilidade pelo Programa de Pós-Graduação em Contabilidade da Universidade Federal do Paraná - UFPR

Especialização em Avaliação do Ensino e da Aprendizagem da Universidade do Oeste Paulista - UNOESTE

Bacharel em Ciências Contábeis na Universidade Tecnológica Federal do Paraná - UTFPR

Flaviano Costa, Universidade Federal do Paraná - UFPR

Professor do Programa de Pós-Graduação em Contabilidade da Universidade Federal do Paraná - UFPR

Professor Adjunto do Departamento de Contabilidade na Universidade Federal do Paraná - UFPR

Doutor em Controladoria e Contabilidade pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo - USP

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Published

2023-08-31

How to Cite

Meurer, A. M., & Costa, F. (2023). In Search of Social Acceptance: Self-Reported Academic Behaviors and Social Desirability in the Business Area. Advances in Scientific and Applied Accounting, 16(2), 129–143/144. https://doi.org/10.14392/asaa.2023160205

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ARTICLES