Controles Culturais e Mídias Sociais Instigam a Inovação Organizacional em Startups?
DOI:
https://doi.org/10.14392/asaa.2023160306Palavras-chave:
Controles Culturais, Inovação Organizacional, Mídias Sociais, StartupsResumo
Objetivo: Este artigo examina o papel dos controles culturais e das mídias sociais na inovação organizacional em startups. De forma complementar, analisa o possível efeito moderador da criatividade individual na relação entre mídias sociais e inovação organizacional.
Método: Uma survey foi realizada com 110 gestores de startups incubadas em incubadoras brasileiras. Para a análise dos dados foi utilizada a técnica de modelagem de equações estruturais por mínimos quadrados parciais.
Resultados: Os resultados demonstram que os controles culturais não apresentam efeitos diretos na inovação organizacional, porém, efeitos indiretos são encontrados. Por sua vez, as mídias sociais revelam exercer papel mediador nesta relação, além de efeito direto na inovação organizacional. Em contraste, a criatividade individual não demonstra efeito moderador na relação entre mídias sociais e inovação organizacional.
Contribuições: Os achados contribuem para a literatura ao demonstrar empiricamente possíveis impulsionadores da inovação organizacional, com destaque para as mídias sociais que demonstrou interferir na magnitude da relação entre controle cultural e inovação organizacional e efeito direto na inovação organizacional. Esta descoberta tem importantes implicações na prática gerencial em ambientes que tem no cerne de sua existência a inovação, como no caso de startups, visto que proporciona uma melhor compreensão do papel das mídias sociais na promoção da inovação.
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